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How to Align Your Organization’s Culture

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Dave St. Peter (@TwinsPrez) is the President of the Minnesota Twins of Major League Baseball. He oversees the team’s day-to-day operations, strategic planning and interaction with Major League Baseball. In addition to his role with the team, St. Peter oversees the franchise’s sister company -- Northern Lights Broadcasting – which includes 96.3 KTWN-FM, the Twins flagship radio affiliate commencing in 2013.

In order to operate an organization like St. Peter does, everyone involved needs to know their role and the organizational objective. The top of an organization, or in this case, the front office, has a responsibility to communicate this to the rest of the organization in order to continue to advance and develop as an organization by giving them the tools they need to succeed.