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RC Buford: How Your Team Can Embrace A Growth Mindset Culture

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R.C. Buford is a PCA National Advisory Board Member and is the President of sports franchises for Spurs Sports and Entertainment. In this current position, Buford serves as the GM of the Spurs (@spurs) while overseeing the sports administration for the other three teams in the SS&E family (Austin Spurs, Silver Stars and San Antonio Rampage). In the summer of 1997 he became the Spurs Director of Scouting, was promoted to Vice President/Assistant GM in the summer of 1999, and became the Spurs GM in 2002. In Buford's time with the Spurs, the team has won five NBA championships.

In Buford's mind, a positive environment is one that allows athletes to expand their learning opportunities by challenging them to work with teammates and learn new skills. By embracing the fact that mistakes happen, coaches and athletes alike can create a positive environment that can lead to success.