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Keith Van Horn: The Importance Of The "Why" For Your Organization

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Keith Van Horn (@Coach_Keith44) played in the NBA for 10 years, participating in two NBA Finals and finishing his career averaging nearly 16 points and seven rebounds per game. Earlier, he was a Consensus First Team All-America and 1997 ESPN National Performer of the Year at University of Utah.

Keith, a member of PCA's National Advisory Board, currently serves as Executive Director for Colorado Premier Basketball Club, which he founded based on many PCA principles.  Keith is passionate about improving our youth sports culture and writes about his experiences and opinions in his blog, Layups and Rebounds.

In this video, Keith explains that the "why" of an organization often is more important than the "how" or the "what." For example, you may make a mistake in how you pursue a goal, or even what you choose to pursue, but if you know why you are pursuing it, you can return to true north. A "why" built on solid foundations also can help convince your constituents to buy into your program.