Lon Babby, a PCA-Phoenix Board Member, is a Senior Advisor for the Phoenix Suns (@Suns). He is best known for his time as an NBA agent for some of the game's most respected sportsmen: Tim Duncan, Shane Battier, Ray Allen and others. He also spent over 35 years as an attorney, starting with the Washington Redskins, and is known today as one of the 100 most powerful people in sports.

Some of the most difficult advice for parents to hear, Babby says, is "don't live vicariously through your kids." It's important for parents to let kids enjoy a sports experience by themselves and not infringe on it, even though it can be hard to take a step back because parents naturally take so much pride in their kids accomplishments. Babby says this pride is a good thing as long as they let coaches be coaches and focus on fostering a positive, supportive, and encouraging environment for their kid. Parents should focus instead on two main roles- help their kid find life lessons through sports that may not always be obvious and ensure that their kid is having fun.