Chris Collins (@coach_collins) is the Head Basketball Coach at Northwestern University. Before arriving, Collins spent 13 years as an assistant coach for Duke and also worked closely with the USA Men's Basketball teams that won Olympic Gold Medals in 2008 and 2012. As a player, Collins received Illinois' top high school honor as 'Mr. Basketball' and went on to an illustrious career at Duke University.

In this clip, Collins explains that character is huge in the recruiting process, but it is sometimes difficult to evaluate. The best way to do it, he says, is to witness a recruit in their home environment and to see how they behave in class, interact with teachers, and other students. When evaluating character on the court, coaches should evaluate how players act in the huddle to see if they are respectful and encouraging to their coaches and fellow teammates. Identifying talent may be more simple, but coaches can only really identify character by seeing how a player interacts with the community or environment they are in. It is important for coaches to do this because character plays such an important role in building a solid team culture that is integral to team success.

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