Brad Frost is the Head Coach for the University of Minnesota Women's Ice Hockey (@GopherWHockey) team. The Bethel University graduate has guided the Gophers to four NCAA national championships, six NCAA Frozen Four appearances, five WCHA regular season titles and three WCHA Final Face-Off championships. Frost concluded the 2015-16 season with a career record of 293-45-22 (.844) and has not had a team finish lower than second in the WCHA.

Frost says that a coach should talk to a player individually after he or she makes a mistake. This way they are not being called out in front of the whole team. Also, it is important for the player to understand that the coach is not disappointed in him or her. The coach just wants to help the player avoid making the mistake in the future. Lastly, Frost says that it is important for a coach to help the player quickly forget about and move on from it. He sometimes even has the player take a sip of water and spit it out to signify that player getting rid of any memory of the mistake.