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Brad Stevens: Process Is More Important Than Results

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PCA National Advisory Board Member and Head Coach for the Boston Celtics, Brad Stevens (@BCCoachStevens) is known as a positive coach. Before joining the Celtics, Stevens rose to prominence as the preternaturally calm and cool coach of the Butler University basketball team that he led to consecutive NCAA title game appearances.

Here, Stevens gives coaches a tip: urging athletes to focus on the process and daily improvements, leads to results. For Stevens and his teams, when players focused on growing and learning, the results took care of themselves. Emphasizing the process not only leads to better results but can also make the season a more enjoyable experience.