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Brad Stevens: Process Is More Important Than Results

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Brad Stevens (@BCCoachStevens), is the President of Basketball Operations for the Boston Celtics (@Celtics) and a PCA National Advisory Board Member. Stevens was the Head Coach of the Celtics until 2021. Stevens is most famous for his calm coaching style and demeanor on the sidelines. He is known for getting the most out of his players and led the Celtics to multiple Eastern Conference Finals appearances as the coach. Before joining the Celtics, Stevens rose to prominence as coach of the Butler University basketball team that he led to consecutive NCAA title game appearances.

Here, Stevens gives coaches a tip: urging athletes to focus on the process and daily improvements, leads to results. For Stevens and his teams, when players focused on growing and learning, the results took care of themselves. Emphasizing the process not only leads to better results but can also make the season a more enjoyable experience.