Wardell Jones, a 2017 Double-Goal Coach® Award Winner, coaches youth football for the Texas Heat (Spring, Texas). Jones has spent some 20 years volunteering in youth sports, including his leadership of Texas Heat, where he coaches primarily 8-to-15-year-olds. The team travels the South, playing in tournaments sanctioned by Amateur Athletic Union and other organizers. Even in such competitive environments, Jones does not simply select the most talented players for his team, but mixes in players who require the development he believes he can provide.

In this video, Jones believes coaches should be positive so that players can learn to trust their them. When that trust is formed, players may go and confide things with their coach that they may not even tell their parents for whatever reason. The coach shows through this positivity that he or she has a love for the player that is generated from their shared experience. Coaches should then take the additional step so that they know that the coach genuinely cares from them outside of the sport.