Lon Babby, a PCA-Phoenix Board Member, is a Senior Advisor for the Phoenix Suns (@Suns). He is best known for his time as an NBA agent for some of the game's most respected sportsmen: Tim Duncan, Shane Battier, Ray Allen and others. He also spent over 35 years as an attorney, starting with the Washington Redskins, and is known today as one of the 100 most powerful people in sports.

In this video, Babby discusses what he believes to be the ideal culture for youth sports. Often, when kids are younger coaches and parents value teamwork and sportsmanship more, while in high school coaches strive more for winning rather than learning life lessons. For a productive youth sports culture, Babby believes parents and coaches need to find and maintain a balance between competition and learning life lessons at all ages.

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