PCA Development Zone®

Resource Center

What Motivates Athletes

Share This Resource

Mark West (@mwest41) is the Vice President of Player Programs and is also an assistant coach for the Phoenix Suns of the NBA. His roles focus on the business of basketball, player relations and development and community representation. As a player, he competed for 17 seasons in the NBA, six with the Suns, helping them reach the 1993 NBA Finals. He currently ranks third in NBA History in field goal percentage.

What are the motivating factors for athletes? West outlines several major motivations for athletes at all level in this video, and advises that rely on more than one of these to find that extra gear on the court.