Brad Frost is the Head Coach for the University of Minnesota Women's Ice Hockey team. The Bethel University graduate has guided the Gophers to four NCAA national championships, six NCAA Frozen Four appearances, five WCHA regular season titles and three WCHA Final Face-Off championships. Frost concluded the 2015-16 season with a career record of 293-45-22 (.844) and has not had a team finish lower than second in the WCHA.

Frost shares his perspective on how he changed his coaching priorities over time. When he first started at the University of Minnesota, his focus was solely on winning national championships. He came to realize for himself that basing the success of the whole season on winning or losing a national championship was not in the best interest for his players. When Frost noted how his team was extremely upset after a season they lost in the Frozen Four, he knew that he had to reevaluate how he defined success.

Frost did not feel it was right that his team should be so disappointed after a mostly successful season. He started to emphasize other accomplishments throughout the season other than winning a national championship. He wanted his team to value how they learned and grew together as people and as players as a true measure of success. Even after changing his coaching beliefs, his Golden Gopher teams have still in fact won four NCAA national championships, thereby demonstrating that a team can still win championships without making it the singular goal.