Keith Van Horn (@Coach_Keith44) played in the NBA for 10 years, participating in two NBA Finals and finishing his career averaging nearly 16 points and seven rebounds per game. Earlier, he was a Consensus First Team All-America and 1997 ESPN National Performer of the Year at University of Utah.

Keith, a member of PCA's National Advisory Board, currently serves as Executive Director for Colorado Premier Basketball Club, which he founded based on many PCA principles.  Keith is passionate about improving our youth sports culture and writes about his experiences and opinions in his blog, Layups and Rebounds.

In this video, Keith outlines statistics on how few athletes play beyond high school and explains why that makes it so important that youth and high school sports impart life lessons, values and character traits, such as pursuit of a healthy lifestyle, learning how to be part of a team, how to handle winning and losing, and how to bounce back.

JrNBA