Shellie Pfohl is Executive Director of the President's Council on Fitness, Sports and Nutrition (@FitnessGov). She is responsible for developing the vision, strategy, and goals of the Council in consultation with its members, and directing the organization's daily operations. In addition, she leads the Council's efforts to support First Lady Michelle Obama's national Let's Move! (@letsmove) initiative aimed at solving the childhood obesity epidemic within a generation.

Prior to joining the Council, Shellie served as Senior Vice President of Partnerships for HOPSports, Inc. where she created strategic partnerships with state, national, and international organizations and corporations seeking health and physical education resources for schools and community organizations. Shellie also co-founded and served as Executive Director of Be Active North Carolina, a nonprofit organization that works statewide to increase physical activity among North Carolina citizens.

Here, Pfohl emphasizes the importance of kids having early positive experiences in sports and physical activities. Coaches and parents are critical to the positive experience, and the number one element of that is making sure children are having fun. Playing with peers and friends and using the environment of sports to start learning how to solve problem and complete tasks are great benefits for kids that keep sports fun.