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Doc Rivers' Ubuntu Culture: 'I Am Because We Are'

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Doc Rivers (@DocRivers) is the Head Coach for the Milwaukee Bucks and a PCA National Advisory Board Member. He had a stellar playing career with Marquette University and several NBA teams before moving on to coach the Orlando Magic and then the Celtics, whom he led to the 2008 NBA Championship. Rivers is also a prominent sports parent, most notably as father of Austin Rivers, who played at Duke University before playing for his father with the Los Angeles Clippers.

Throughout his coaching career, a pillar of Rivers' coaching philosophy has always been 'Ubuntu', an African proverb which means 'I am because we are' or "I can't be all I can be unless you can be all you can be." The phrase, which Rivers learned from Archbishop Desmond Tutu and Nelson Mandela, permeates through all his teams and is always integral to his team culture. In his coaching context, he uses it to remind players, fellow coaches, and everyone involved that they can only achieve what they want to by making those around them better.