Development Zone®


PCA Resource Center

Doc Rivers On Building Team Culture

Share This Resource

Doc Rivers (@DocRivers) Head Coach for the Milwaukee Bucks and a PCA National Advisory Board Member. He had a stellar playing career with Marquette University and several NBA teams before moving on to coach the Orlando Magic and then the Celtics, whom he led to the 2008 NBA Championship. Rivers is also a prominent sports parent, most notably as father of Austin Rivers, who played at Duke University before joining the New Orleans Pelicans in 2012.

Rivers has coached enough teams to know that the key to building the right team culture is to make sure everyone has the same goal and mission to achieve that goal. As Rivers says in this video, players might not fit you as a coach and that’s okay as long as you know ahead of time. It’s not enough to share a desire to win with your team; you must have the right people on the team to share in your vision of how you win. Those shared motives will lead to a positive experience for the players and the coaching staff.