Graham Betchart is the director of mental training for Lucid Performance Inc. (@trainwithlucid). He is also the mental skills coach for many elite athletes, including several collegiate and professional basketball players. He has worked with the No. 1 draft pick in the last three NBA Drafts ('14, '15, '16), the NBA Player’s Association, USA Basketball and many other organizations. Betchart passionately seeks to unlock the full potential in each of the athletes he trains.

Betchart says that it is very important for athletes to identify themselves as people before trying to tie it to the sport they play. It is dangerous for people to identify themselves by the performance they give on the playing field. It puts pressure on athletes to not fail because they believe that it reflects poorly on who they are. Athletes need to understand that failure is an important part of life. He says, " If you don't allow yourself to fall, how are you going to learn how to walk?" Failure is part of learning to master something. Failure, particularly in sports, does not say anything about who an athlete is as a person.