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Communication: The Greatest Coaching Lesson On And Off The Court

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Mark West (@mwest41) is the Vice President of Player Programs and is also an assistant coach for the Phoenix Suns of the NBA. His roles focus on the business of basketball, player relations and development and community representation. As a player, he competed for 17 seasons in the NBA, six with the Suns, helping them reach the 1993 NBA Finals. He currently ranks third in NBA History in field goal percentage.

In this video, West shares a key lesson from his playing career. The most important thing he learned from all of his coaches was communication. Communicating with your teammates is incredibly important, as it leads to increased productivity, efficiency, and teamwork. In West's opinion, a successful coach teaches his athletes to communicate on and off the court.