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Building a Strong Culture in Sports

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Melissa Rinehart is the Head Women’s Gymnastics Coach at the University of Denver and coached the team to a 2021 NCAA Big 12 Championship. Rinehart was a gymnast at the University of Florida from 1989-92, going on to coach in 1993 at the University of Florida and then the University of Michigan from 1994-98. Since 1998, Rinehart has been coaching at the University of Denver leading the team to five team appearances at the NCAA National Championships (2019, 2017, 2009, 2008, 2001). In 2019, she was selected as the National Head Coach of the Year and in 2021 led the University of Denver to their first ever Big 12 Conference Championship.

In this video, Melissa Rinehart discusses how to build a strong sports culture. She first states that in order to build a strong culture, you have to lay out your expectations for the team. She then states that by reinforcing those expectations into everyday experiences is a great way to build a strong, positive culture.