Brad Stevens (@BCCoachStevens), is the President of Basketball Operations for the Boston Celtics (@Celtics) and a PCA National Advisory Board Member. Stevens was the Head Coach of the Celtics until 2021. Stevens is most famous for his calm coaching style and demeanor on the sidelines. He is known for getting the most out of his players and led the Celtics to multiple Eastern Conference Finals appearances as the coach. Before joining the Celtics, Stevens rose to prominence as coach of the Butler University basketball team that he led to consecutive NCAA title game appearances.

Stevens emphasizes the importance of one-on-one communication in helping teammates improve. Something as simple as a text saying, "I believe in you" can have major impact. Rah-rah speeches or a "fire and brimstone" approach are not necessary.

The mere act of letting teammates know you notice and care about them can lift spirits immeasurably. Not only does that stand to improve their performances, but it also may inspire them to behave similarly toward other teammates. A simple spark of an uplift soon spreads into a wildfire.