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Basketball And All Sports Are Used As The Language To Teach Life Lessons

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Frankie Jones, a 2017 Double-Goal Coach® Award Winner, and his late brother co-founded Denver Kings (@denverkingsbb) in his Northeast Denver neighborhood as a means of teaching life skills through basketball. The organization now serves roughly 60 boys and girls from sixth grade into high school, hailing from the city and suburbs as far as a 90-minute drive. Teams comprising players of a wide variety of socio-economic backgrounds play travel ball together in AAU tournaments and several sneaker-company-sponsored circuits.

On April 22, 2017, four national winners of PCA's Double-Goal Coach award—including Frankie Jones—took the stage at the 16th annual National Youth Sports Awards for a winners panel with FOX Sports' Steve Lavin. A Double-Goal Coach strives to win while teaching life lessons to youth in sports.

In this video, Frankie Jones talks about how his basketball team is really just a club of life skills, and basketball is the language they use to teach those skills. In reality, the basketball could be swapped out for anything. The result of this life lesson building is that the players understand how to be young men off the court, how to be athletes, and how to be successful and strive for success in everything they do. Once the players know how to overcome life obstacles, basketball becomes easy. Jones believes that if coaches can help their athletes to master life, basketball is secondary and the success with basketball will come naturally.

Click Here to see the full on-stage interview

To lear more about PCA's National Youth Sports Awards and Frankie Jones, click here: