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Athletes Remember Life Lessons And Experiences More Than They Do Winning

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R.C. Buford is a PCA National Advisory Board Member and is the President of sports franchises for Spurs Sports and Entertainment. In this current position, Buford serves as the GM of the Spurs (@spurs) while overseeing the sports administration for the other three teams in the SS&E family (Austin Spurs, Silver Stars and San Antonio Rampage). In the summer of 1997 he became the Spurs Director of Scouting, was promoted to Vice President/Assistant GM in the summer of 1999, and became the Spurs GM in 2002. In Buford's time with the Spurs, the team has won five NBA championships.

In this video, Buford discusses what former athletes most commonly reflect on when looking back at their sports experience. Athletes don't tend to remember whether they won or lost a particular game, but instead, they remember the friendships, the positive role models, and the life lessons that they learned through their experiences. Given that Buford himself has experience multiple championships, his perspective on winning vs. life lessons is particularly helpful for those that think winning is the only thing that matters.