Pat Fitzgerald (@coachfitz51), a PCA National Advisory Board Member, is the Northwestern University Head Football Coach. Prior to coaching, his College Football Hall of Fame career included twice being named an All-American, twice winning both the Bronko Nagurski and Chuck Bednarik Awards, and leading Northwestern to back-to-back Big Ten titles and a Rose Bowl appearance in the mid-90's.

Coach Fitzgerald knows that eventually his players will have to deal with the reality of life after football. While Fitzgerald has goals for his players on the football field, he also has expectations for them off it. In this clip, Fitzgerald illustrates the difference between measurable goals and objectives such as being a better person or teammate.

While being a better person is not something that can necessarily be measured, Fitzgerald wants his players to develop as athletes and people by competing on the field and while also preparing themselves for their lives after football. A Northwestern degree is why the players are there and is one step to preparing them for life.

Written by Christian Janssen