Maximize Effort By Rewarding Unsuccessful Effort
It may seem counter-intuitive to reward unsuccessful effort. However, if effort itself is a goal, and it often should be, then it is important to reward even unsuccessful effort. Generally, whatever behavior is positively reinforced will be repeated.
While pursuing a specific outcome, coaches and athletes may need to adjust technique or vocabulary in describing what is to be done and how to do it. One thing that remains constant, though, is the need for effort, and if coaches can find ways to reward even unsuccessful effort, athletes will continue trying.