PCA National Advisory Board Member Jay Coakley (@SiSCoakley) is Professor Emeritus of sociology at the University of Colorado at Colorado Springs. He has done 40 years of research on connections between sports, culture and society, much of that focused on the play, games and sport participation of young people. His Sports in Society: Issues and Controversies(11th edition) is the world's most widely used sports sociology text.

In this video, Coakley discusses how sports have undergone a series of transformations over the past two generations. These changes have altered youth sports. Coakley describes how parents went from, “being lucky, to being proud, to being creators." This dynamic has set the tone for youth sports in how parents are involved in the process of sponsoring their children today.