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Steve Kerr: Core Values In Action

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Steve Kerr (@SteveKerr) is the Golden State Warriors Head Coach and a PCA National Advisory Board Member. Kerr is a five-time NBA champion and former General Manager of the Phoenix Suns. He entered the NBA as a second-round selection by the Suns (50th overall) in 1988. He played for six teams during his 15-year tenure (Phoenix, Cleveland, Orlando, Chicago, San Antonio and Portland). He was a part of NBA championship teams in Chicago in 1996, 1997 and 1998, and then won two more rings with the Spurs in 1999 and 2003.

Steve Kerr reflects on advice given to him by Pete Carroll, a coach he admires, about coaching, and establishing a team culture. Carroll told Kerr that in order to create team culture he needs to pick 10 values that are important to him, and then narrow it down to 4 values. Carroll explained that the 4 values Kerr picked are now his teams core values, and need to reflect his personal life and the culture for his team. Kerr stated that compassion reflects "understanding that the 15th guy on the team, and the 1st guy on the team both have a lot of pressure on them, understand each players circumstances". To finish, Kerr explains that once your ideals come together, it takes the players to build the culture.