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Recruiting: How Social Media Can Make Or Break You

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Pat Fitzgerald (@coachfitz51), a PCA National Advisory Board Member, is the Northwestern University Head Football Coach. Prior to coaching, his College Football Hall of Fame career included twice being named an All-American, twice winning both the Bronko Nagurski and Chuck Bednarik Awards, and leading Northwestern to back-to-back Big Ten titles and a Rose Bowl appearance in the mid-90's.

In this video, Fitzgerald emphasizes the importance of student-athletes using social media appropriately. Whether using Twitter, Instagram or other social media channels, athletes who aspire to collegiate recruitment should remain aware that coaches, assistants or others in a college program are tracking their recruits' social media behavior.

With so much at stake in terms of how scholarships are awarded and the risks of recruiting a player who may damage team culture, many collegiate athletic programs even are monitoring the accounts of their recruits' friends.

Avoid other recruiting pitfalls by reading about the 4 Common Mistakes Athletes Make In The Recruiting Process.