R.C. Buford is a PCA National Advisory Board Member and is the President of sports franchises for Spurs Sports and Entertainment. In this current position, Buford serves as the GM of the Spurs (@spurs) while overseeing the sports administration for the other three teams in the SS&E family (Austin Spurs, Silver Stars and San Antonio Rampage). In the summer of 1997 he became the Spurs Director of Scouting, was promoted to Vice President/Assistant GM in the summer of 1999, and became the Spurs GM in 2002. In Buford's time with the Spurs, the team has won five NBA championships.

In this video, Buford defines culture as the values established by an organization and shared by the people involved. Buford explains that establishing those cultural expectations and holding people within the organization accountable are key to leadership.