Among the most diverse broadcasters in U.S. sports, PCA National Advisory Board Member Ted Robinson (@tedjrobinson) has broadcast from nine Olympics and is currently the radio play-by-play announcer for the San Francisco 49ers.

He has covered boxing; canoeing; equestrian; golf; hockey; skiing; speed skating; swimming and diving; and triathlon. Additionally, he has broadcast from Wimbledon and The French Open and served as the voice of Major League Baseball’s Minnesota Twins, New York Mets, Oakland Athletics, San Francisco Giants and The Baseball Network. Ted also serves as the voice in PCA’s Double-Goal Coach® Online Course.

No athlete or team wins every contest. It is important for all competitors to learn how to process the experience of coming up short. In this video, Ted gives the example of a swimmer who turns in a personal best, but finishes back in the pack due to strong competition. Is that even a failure? And how can coaches help their athletes adopt a view that lends to learning and improvement so they can persist?