The Monkey Business Illusion is by Daniel Simons. Research based on this video was published in July 12 in the open-access journal i-Perception. Learn more at www.theinvisiblegorilla.com.

The Monkey Business Illusion exercise shows how easy it is to miss something or not see something if you’re not looking for it, if you don’t have to look for it, or if it doesn't affect you. It sparks a conversation on privilege and advantages that we might not notice we have, especially if we’ve never had to experience being disadvantaged in that area. It can lead to a conversation on inequity in sports, and how some teams don’t have the same advantages (access to fields, equipment, quality coaches, etc.) based on things outside of their control (i.e. where they live; socio-economic status; etc.)