Development Zone®


PCA Resource Center

The Key To Successful Culture Is Hiring Dedicated Coaches

Share This Resource

Paul Snow is one of the Athletic Directors at Menlo-Atherton High School (@bearsathletics_) in Atherton, CA. Prior to arriving at Menlo-Atherton in 2005, Snow coached both the varsity boys and girls soccer squads and served as the Athletic Director at Thurgood Marshall Academic High School in San Francisco. Snow also teaches history at M-A and served as the head girls' varsity soccer coach. In 2017, Snow and Co-AD Steve Kryger were named the Northern California Girls and Boys Athletic Directors of the Year by the California Coaches Association (CCA).

For Snow hiring the right coaches is about finding coaches who are in it for the right reasons. He looks for people who want to give back to the sports they love. He also looks for coaches who are in it for the long haul. These coaches want to continue to succeed for many years despite the nominal pay. They understand that the true value of being a coach is in the relationship building with the athletes. Dedication and the right attitude are the most important things Snow looks at when hiring new coaches.