Shellie Pfohl is Executive Director of the President's Council on Fitness, Sports and Nutrition (@FitnessGov). She is responsible for developing the vision, strategy, and goals of the Council in consultation with its members, and directing the organization's daily operations. In addition, she leads the Council's efforts to support First Lady Michelle Obama's national Let's Move! (@letsmove) initiative aimed at solving the childhood obesity epidemic within a generation.

Prior to joining the Council, Shellie served as Senior Vice President of Partnerships for HOPSports, Inc. where she created strategic partnerships with state, national, and international organizations and corporations seeking health and physical education resources for schools and community organizations. Shellie also co-founded and served as Executive Director of Be Active North Carolina, a nonprofit organization that works statewide to increase physical activity among North Carolina citizens.

In this video, Pfohl explains the importance of organized sports "done right" as a key to developing healthy children, who are likely to continue healthy lifestyles into adulthood and pass those on their own children.

Kids who participate in organized sports as shaped by Positive Coaching Alliance develop character, sportsmanship, honor, the ability to relate to their teammates and others and just be a "good human being," Pfohl says. She also ties participation in a positive youth sports environment to kids' future success in careers, as parents and in community activities.