Kiha Pimental (@kiha_pimental) walked on to the Stanford University football team, eventually earning a scholarship as a wide receiver playing alongside John Elway. He has coached high school football and various youth sports for over 24 years, using PCA principles since 2000. Kiha also has done corporate coaching for AT&T, Hewlett Packard, General Motors Canada, Sportsmind and others.

In this video, Pimental shares his perspective on self talk and how being respectful and humble can contribute to being better athletes and better people. He further explains how he encourages his athletes to open up about what they want to be known for as a person, and then uses that information to encourage them to think positively and overcome their own negative self talk.