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How To Build Athlete Confidence

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Chris Collins (@coach_collins) is the Head Basketball Coach at Northwestern University. Before arriving, Collins spent 13 years as an assistant coach for Duke and also worked closely with the USA Men's Basketball teams that won Olympic Gold Medals in 2008 and 2012. As a player, Collins received Illinois' top high school honor as 'Mr. Basketball' and went on to an illustrious career at Duke University.

In this video, Collins shares a story about the way he transformed the attitude, confidence, and performance one of his players, Alex Olah, a 7'0" and 270lb center. Despite his physical stature and ability Olah's game struggled as he lacked confidence, was passive, shy, and displayed poor body language.

In order to transform a beaten down Olah to the talented and successful player he knew he could be, Collins made Olah repeat the phrase "I'm a BEAST" every time they interacted. The goal was for Olah to eventually believe it himself. By the end of the season, Olah progressed to a more confident and successful player. Collins shares this story to draw attention to the transformative power of belief and confidence.