Jerry York, Head Men's Hockey Coach at Boston College and PCA National Advisory Board Member, has coached for over 40 years, winning over 1,000 games. At BC, he won NCAA Championships in 2001, 2008, 2010 and 2012. He also won the 1984 title at Bowling Green University, making him one of only three coaches in NCAA history to lead two different schools to national titles.

In the video above, York describes the everyday role that team culture plays. To York, once you set the team culture, it can help paint a picture on a daily basis about what needs to be achieved. If hard work and daily improvement are part of your intentional team culture, then every time players walk into practice, they have something in mind that needs to be accomplished and improved upon. Then, after practice, they can reflect on what they improved upon and they can measure their effort.