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Brad Stevens: Why Positive Coaching Is Powerful

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PCA National Advisory Board Member and Head Coach for the Boston Celtics, Brad Stevens (@BCCoachStevens) is known as a positive coach. Before joining the Celtics, Stevens rose to prominence as the preternaturally calm and cool coach of the Butler University basketball team that he led to consecutive NCAA title game appearances.

In this video, Stevens explains that positive coaching is not "rah and yay" and cites research that indicates "the best leaders are warm and demanding." He suggests that coaches be approachable for players who need to explore challenges on the court or off, but once "between the lines" have an understanding that excellence is expected.

He specifies that those demands not be delivered in a demanding manner, though recognizes that the competitive nature of sports can bring out negative emotions. When that happens, it is important to quickly re-center and reassure players that even while operation at a high level is a must, coaches still understand that players are human.